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Innova Insurtech (INS), a leading digital transformation partner for the insurance industry in Thailand, has strengthened its strategic collaboration with tigerlab and Thai Setakij Insurance PCL (TSI) to accelerate innovation and operational excellence in the Thai insurance market.
Together with tigerlab’s enterprise-grade solution — covering Policy Management, Claims Management, Quoting, Sales, and embedded distribution — the partnership is designed to help insurers expand their market reach, minimise IT operating costs, enable cross-selling, and generate new revenue streams by enhancing customer service.
The tigerlab solution empowers insurers like TSI to accelerate policy issuance, streamline underwriting workflows, and enhance digital customer journeys. Built for efficiency, flexibility, and enterprise-grade performance, it supports business scalability and long-term competitiveness.
On Monday, April 21st, senior executives from Innova Insurtech, tigerlab, and TSI met in Bangkok to explore new collaborative initiatives. The session identified several opportunities for digital product development, operational improvements, and creating innovative embedded insurance offerings to serve customers better.
“Our collaboration with Innova and TSI reflects our commitment to delivering seamless, technology-driven insurance solutions to Thailand’s dynamic market, where the insurance industry is evolving rapidly due to changes in consumer behaviour, environmental factors, and especially technological advancements like AI. At tigerlab, we are proud to enable insurers to innovate, expand their offerings, and stay ahead in a fast-moving landscape.”— Tobias Bergmann, CEO of tigerlab
“We will integrate by implementing digital technology and information management to support every aspect of our business, from risk management to product development and customer experience enhancement in this new era. TSI now has a robust platform to serve our customers, reduce distribution costs, and optimise our distribution channels for maximum efficiency.”
— Ben Assanasen, Managing Director (Non-Motor) TSI Insurance
“The tigerlab solution empowers Thai insurers to bridge technology gaps and seamlessly integrate into the digital landscape. It enables companies to accelerate digital transformation while driving sustainable business growth. One such success is TSI, which has leveraged the platform to expand its business and onboard new partners with high efficiency. Given the significant investment typically required to replace a core insurance system, Innova Insurtech and tigerlab offer an innovative, cost-effective alternative designed specifically for organisations leading the industry’s digital transformation. With robust capabilities in policy management, claims, quoting, and sales, the platform allows insurers to broaden their market reach, minimise IT operating costs, cross-sell products, and enhance customer experience through a fully integrated, hassle-free insurance journey.”
— Itthipol Phumsorn, CEO of Innova Insurtech
Partnership Highlights
● Driving Digital Transformation
Innova Insurtech’s expertise in the Thai insurance market, combined with tigerlab’s technological capability, empowers TSI to optimise distribution, drive higher conversion rates, and deliver superior customer experiences.
● Seamless Integration and Scalability
Through an API-first architecture and advanced automation, TSI can integrate new partners and scale operations quickly and efficiently.
● Future-Focused Collaboration
The 21st April meeting reaffirmed the shared vision between Innova Insurtech, tigerlab, and TSI to accelerate digitalisation efforts, foster innovation, and enable sustainable business growth in Thailand’s evolving insurance sector.